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主页 > 热点新闻 > 豫酒振兴大事件丨豫酒首个独立IP上线,200余家媒体记...

豫酒振兴大事件丨豫酒首个独立IP上线,200余家媒体记者共品国字宋河中秋

发布时间:2017-10-20
2018年9月19日,是自2017年省政府强力推动豫酒转型升级发展政策以来,一个具有里程碑意义的日子。

2018NIAN9YUE19RI,SHIZI2017NIANSHENGZHENGFUQIANGLITUIDONGYUJIUZHUANXINGSHENGJIFAZHANZHENGCEYILAI,YIGEJUYOULICHENGBEIYIYIDERIZI。ZAISONGHEJIUYEDECHUANGYITUIDONGXIA,YUJIUSHOUGEDULIIP—SONGCI(China Song)JINGXISHANGXIAN,XIANCHANG200DUOJIAMEITIGONGJUYITANG,TONGSHI,HUOBIANQUANSHENGDE“GUOZISONGHEBEI”HENANSHENGDIERJIEMINJIANPINJIUDAJIANGSAIYEYIYICHANGHANGAI200DUOJIAMEITI、230YUMINGXINWENMEITIGONGZUOZHEDEZHUANCHANGPINJIUDASAI,YINGLAILEBENJIEDASAIFUSAIJIEDUANDESHOUGUANZHIZHAN。

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HENANSHENGSHANGWUTINGFUTINGZHANGLIRUOPENG,HENANSHENGGONGYEYUXINXIHUAWEIGONGYEBANGONGSHIZHURENXUXIN,HENANSHENGJIUYEXIEHUIHUIZHANGXIONGYULIANG,HENANRIBAOSHEZHUANKANCHUCHUZHANGZHAOZHIGANG,HENANSHENGXINWENGONGZUOZHEXIEHUIMISHUZHANGJINZHIYI,HENANSHENGXINWENGONGZUOZHEXIEHUIFUMISHUZHANGWANGYAN,SONGHEJIUYEDANGWEISHUJI、ZONGCAIZHUJINGSHENG,SONGHEJIUYEFUZONGCAIJIANYINGXIAOZONGJINGLIZHUGUOEN,SONGHEJIUYEZONGGONGCHENGSHILISHAOLIANG,SONGHEJIUYEGUOJIAJIBAIJIUPINJIUSHITUANDUIDENGCHUXIHUIYI,200DUOWEILAIZIBAOKAN、WANGLUO、DIANTAI、DIANSHITAIDENGCHUANMEIXINGYEDEDAKAJISONGHEXINMEITIPINGTAIFENSIJIQINGCANSAI,DAJIAZAIJIANZHENGHUODONGSHENGKUANG、WEIYUJIUZHENXINGGUYUHUDETONGSHI,YEQINSHENTIYANLEYIBASONGHEXIANCHUDEMEIJIUWENHUASHENGYAN。

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首个独立IP上线,开创豫酒消费者沟通新高度

IP,JUTIYINGWENZHUJIEWEI“Intellectual Property”,JIZHISHICAICHAN。ERRUJIN,YIYOURENZHEIYANGDINGYIIP:NENGGOUJINPINGZISHENDEXIYINLI,ZHENGTUODANYIPINGTAIDESHUFU,ZAIDUOGEPINGTAISHANGHUODELIULIANG,JINXINGFENFADENEIRONG。ERZAI9YUE19RIZHENGSHISHANGXIANDEYUJIUSHOUGEIPRENWU——SONGCI,WUYIJIUSHIZHEIYANGYIGEXINGXIANG。

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2018NIAN8YUE3RI,ZAIJINGLILEZHONGZHONGPUDIAN(SONGHEXINMEITIXIAOBIANCIZHI、SONGHEJIUYEZHONGJINZHAOPINZONGBIAN)HOU,SONGHEJIUYETONGGUOWEIXINGONGZHONGPINGTAIGONGBULESONGCIDERUZHIGONGGAO。SONGCISHANGRENHOU,BIANTONGGUOJIJUSHIBIELIDEXINGXIANG、SHENSHOUFENSIHUANYINGDE“RENJIANCIHUA”、“JIUXIANGSHISE”、“SONGCIYANJIUSUO”DENGLANMU,FUHUOLEYIDAPI“HEFEN”DEHUANXIN。ERZAI9YUE19RI,SONGCIJINGGUO“ZHONGZHONGKAOYAN”HOU,ZHENGSHIDEDAOLEYOUSONGHEJIUYEYINGXIAOZONGJINGLIZHUGUOENQINSHOUBANFADEPINSHU,YI“YUJIUSHOUGEDULIIP”DESHENFENRUZHUSONGHE,RUZHUYUJIU,DEDAOLESUOYOUMEITIGONGZUOZHE、FENSIDEJIAOKOUCHENGZAN。

YUCHUANTONGJIESHIYINGXIAOBUTONGDESHI,IPYINGXIAOZHUIQIUDESHIQINGGANDEGONGMINGHERENTONGGAN,TONGSHI,IPJUYOUFENGFUDEJIAOSEXINGXIANGHEGUSHIBEIJING,KEYIFUYUQIFENGFUDEPINPAINEIHAN。ZHENGRUSONGCICONG8YUE3RIYISHIYONGQIZHUBIANSHENFENRUZHUSONGHEXINMEITIYILAIDEYIXILIEYINGXIAOBIAOXIANZHONGSUOCHENGXIANDENEIYANG,IPYUANSUBUZAISHIXUETOU,ERSHICHENGWEISONGHEPINPAIGUSHIDECANYUZHEHECHUYANZHE,WEIZHONGDUO“HEFEN”DAKAILECANYUSONGHEPINPAIQINGGANDECHUANGKOU,TONGSHITONGGUOSONGCIZHEIGEJIAOSEYUSONGHEPINPAIDEXINGXIANGHUDONG,CHANSHENGLEYIXILIEXINDEGUSHI。

ZHENGRULIRUOPENGFUTINGZHANGZAIJIANGHUAZHONGSUOSHUO,SONGCIDEIPXINGXIANGDAZAO,SHIYUJIUZHONGLICHENGBEISHIDECHUANGXIN,ZAISONGCITONGGUOSONGHEJIUYEXINMEITIPINGTAICHANSHENGDEYIXILIEGUSHIZHONG,CHANSHENGDEPINPAIQINGGANYIJIA,BUDANSHIJUEDADUOSHUPINPAISUOHULVEDE,TONGSHIYEQIAQIASHISONGCIZUOWEIIPYUANSUZAISONGHE、ZAIYUJIUDEPINPAITUIGUANGZHONG,CHANSHENGDEZHENZHENGJIAZHI。

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河南媒体圈最大中秋家宴,开启豫酒振兴新篇章

ZHONGQIUZAIJI,CICIZHONGQIUMEITIPINJIULIANYISAI,BUDANSHI“GUOZISONGHEBEIHENANSHENGMINJIANPINJIUDAJIANGSAIDEMEITIZHUANCHANGBISAI,YOUSHIYICHANGFENGWEIDUTEDEHENANMEITIQUANZHONGQIUJIAYAN。ZAIHUISHANG,LIRUOPENGFUTINGZHANGCHONGFENKENDINGLESONGHEJIUYEZAIYUJIUZHENXINGSHIYEZHONGSUOZUOCHUDETUCHUGONGXIAN,BINGXIANGYUJIUSHOUGEDULIIP—SONGCIDESHANGXIANBIAOSHILEYOUZHONGDEZHUHE。LIRUOPENGFUTINGZHANGBIAOSHI,JINTIANCANYUSONGHEJIUYEZHUBANDE“YUJIUSHOUGEDULIIPSHANGXIANFABUHUIJI2018ZHONGQIUMEITIPINJIULIANYISAI”,SHIYIZHONGBUTONGYIWANGDEQINGSONGHEJIDONG,FANGFOHUIDAOLEJIQINGFEIYANGDEQINGCHUNSHIDAI,ERZHEIYESHIWOGUOBAIJIUDEZUIDAMEILI。LIRUOPENGFUTINGZHANGSHUO,ZONGSHUJIYIZHIZAISHUOGULIZHONGGUORENMINJIANCHISIGEZIXIN,JI“ZHONGGUOTESESHEHUIZHUYIDAOLUZIXIN、LILUNZIXIN、ZHIDUZIXIN、WENHUAZIXIN”,ZAIZHEISIGEZIXINZHONG,WENHUAZIXINSHIGENGJICHU、GENGGUANGFAN、GENGSHENHOUDEZIXIN。 SONGHEJIUYEYIZHIYILAISUOCHANGDAOSUOTICHANGDEYUKUAILEYUWENHUADEMOSHI,ZHENGSHISONGHEJIUYEQIANGDADEWENHUAZIXINDEZHANXIAN。TONGSHI,ZAISONGHEMINJIANPINJIUDAJIANGSAIZHONG,GENGSHIJIANGLIYIZHIGUOYUXIANDAIQINGHUAIHERENMINLICHANGRONGHEZAIYIQIDEWENHUACHUANGYI。

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TONGSHI,LIRUOPENGFUTINGZHANGTICHU,SUIZHESHEHUIDEJINBU,PINJIUYIJINGCHENGWEIYIZHONGWENHUA。JINTIANDEMEITIPINJIULIANYISAI,BUJINSHIYICIYIJIUHUIYOUDEDAJUHUI,GENGSHIYICHANGHONGYANG、CHUANBOYUJIUWENHUADESHENGHUI。XIWANGDAJIABUGUANSHENCHUNAYIZHONGMEITIXINGYE,DOUNENGJIJICHUANBOBISAIZHONGSUOXUEDAODEZHISHI,HUASHENWEIYUJIUPINZHIDETUIJIEZHEHEYUJIUWENHUADECHUANBOZHE,WEIYUJIUDEZHENXINGZUOCHUYINGYOUDEGONGXIAN!

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XUXINZHURENZAIJIANGHUAZHONG,CHONGFENKENDINGLESONGHEJIUYEWEIYUJIUZHENXINGSUOZUOCHUDEJUDAGONGXIAN,XUXINZHURENBIAOSHI,SONGHEMINJIANPINJIUDAJIANGSAI,ZAIYINLINGYUJIUXIAOFEIXINCHAOLIUDETONGSHI,YEYINLINGLEWOMENDEYUJIUQIYEHUIGUIPINZHIDEJINGZHENG。ZHEICHONGFENZHANXIANLESONGHEJIUYEZUOWEIYUJIULINGJUNQIYEDEYUSHIJUJIN,HEZAIWUSHINIANDECHENDIANZHONGZHANXIANCHUDECHUANGZAOLI。DUIYUJINTIANCANSAIDEMEITIGONGZUOZHE,XUXINZHURENYEJIYULEHOUWANG,“DAJIAJISHIPINJIUDASAIDECANYUZHE,YESHIMEITICHUANBOZHE,GENGSHIYUJIUDAIYANREN,ZHONGXINDIQIDAI,GEWEIXINWENMEITIGONGZUOZHEZAIPINJIANSONGHEDETONGSHI,GENGNENGYONGXIAOFEIZHEXIHUANDEFANGSHI、XIAOFEIZHETINGDEDONGDEYUYAN,BAYUJIUDEHAOCHUANBOCHUQU,YISHIJIXINGDONGZHULIYUJIUZHENXING!”XUXINZHURENSHUO。

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ZUOWEIDASAIDEZHUBANFANGHECHENGBANFANG,XIONGYULIANGHUIZHANG、ZHAOZHIGANGCHUZHANG、ZHUJINGSHENGZONGCAIFENBIEXIANGYUHUIMEITIGONGZUOZHEHUIBAOLE“GUOZISONGHEBEI”HENANSHENGDIERJIEMINJIANPINJIUDAJIANGSAIHUOBAOQUANSHENGDECHENGGUO。YIPIANPIANXIANGSHIDEXINWENBAODAO,YIGEGEXINXIDEXIAOFEIFANKUI,WUBUZHAOSHIZHEYUJIUZHENXINGZHILUSHANGSONGHEJIUYEDENULIHEFUCHU。400WANRENCANYUHAIXUAN,110CHANGCHUSAI,18GEDISHI18CHANGFUSAI,RANGSUOYOUHENANRENJINYIBUTIYANLEBODAJINGSHENDEZHONGGUOJIUWENHUA,KEYISHUOCHAOYUQIWANCHENGLEZHUBANFANG、CHENGBANFANGDANGCHUSUOSHEDINGDEMUBIAO!

“ZHONGRENSHICHAIHUOYANGAO,YEQIWANGJINTIANDAOCHANGDEMEITILAOSHI,NENGGOUTONGGUOQINSHENCANYU,PINJIANSONGHEMEIJIU、GANSHOUYUJIUZHENXINGDERELIEFENWEI,TONGGUOZIJIDEBIHEMOJIANGYUJIUZHENXINGDEDAHAOXINGSHICHUANBOCHUQU,GONGTONGBAWOMENDE“GUOZISONGHE”BEIHENANSHENGMINJIANPINJIUDAJIANGSAIDAZAOCHENGWEIYUJIUXINGYEDEYICHANGSHENGHUI,DAZAOCHENGWEIYUJIUZHUANXINGFAZHANGUOCHENGZHONGDEYIMIANQIZHI,WEIYUJIUZHUANXINGFAZHANGUYUHU。”XIONGYULIANGHUIZHANG、ZHAOZHIGANGCHUZHANG、ZHUJINGSHENGZONGCAIGONGTONGSHUODAO。

ZAIHUIYIZHONG,SONGCI“YUJIUSHOUGEDULIIP”DESHENFENTONGYANGYEXIYINLEZHONGDUOQITASHANGJIADEMUGUANG,HENANJINZHICHENGLVYOUFUWUYOUXIANGONGSI、BEIJINGLONGQINGXIANGFUSHIYOUXIANGONGSIFENFENTIGONGLIPINZANZHU,RANGMEITIRENZAIGANSHOUIPMEILIDETONGSHI,GENGSHITIYANLEYIBAKUAJIEDELEQU。

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“ZHIYISHIJIA,CHUANCHENGBAINIAN,QIANNIANSONGHE,WANLIPIAOXIANG,YIHELONGQINGXIANGHEHENANJINZHICHENGLVYOUFUWUGONGSIDEHEZUOWEIFANBEN,WEILAIYISONGCIWEIZAITI,WOMENHAIJIANGKAIZHANGENGDUODEKUAJIEHEZUO,TONGGUOMINJIANPINJIUDAJIANGSAIDENGHUODONG,YUXIAOFEIZHESHENRUHUDONGQILAI,ZONGHEYUNYONGXIANSHANGXIANXIAGEZHONGZIYUAN,XINGCHENGYINGXIAOSHENGTAILIAN,WEITUIDONGYUJIUDEZHENXINGZUOCHUGENGDUOCHANGSHI。”SONGHEZONGCAIZHUJINGSHENGSHUO。


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